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Personal Branding


Some basic information about the module

Cycle of education:
2019/2020
The name of the faculty organization unit:
The faculty Mathematics and Applied Physics
The name of the field of study:
Mathematics
The area of study:
sciences
The profile of studing:
The level of study:
first degree study
Type of study:
full time
discipline specialities :
Applications of Mathematics in Economics
The degree after graduating from university:
bachelor's degree
The name of the module department :
Department of Marketing
The code of the module:
12656
The module status:
chosen for teaching programme
The position in the studies teaching programme:
sem: 4 / C30 / 3 ECTS / Z
The language of the lecture:
Polish
The name of the coordinator:
Beata Zatwarnicka-Madura, DSc, PhD

The aim of studying and bibliography

The main aim of study:

The general information about the module:

Bibliography required to complete the module
Bibliography used during classes/laboratories/others
1 Leary M. Wywieranie wrażenia na innych. O sztuce autoprezentacji Gdańskie Wydawnictwo Psychologiczne. 2007
2 Stępowski R. Personal branding: praktyczny poziom marki osobistej Rawa Mazowiecka, Wydawnictwo Roster. 2017
3 Trzeciak S. Wizerunek publiczny w internecie: kim jesteś w sieci? Wydawnictwo Helion, Gliwice . 2015
Bibliography to self-study
1 Carnegie D. Jak zdobyć przyjaciół i zjednać sobie ludzi Wydawnictwo Studio EMKA, Warszawa. 2015
2 Czarkowska Lidia D. (red.) Coaching jako klucz do wewnętrznej motywacji Wydawnictwo Poltext, Warszawa. 2017

Basic requirements in category knowledge/skills/social competences

Formal requirements:
The student satisfies the formal requirements set out in the study regulations

Basic requirements in category knowledge:

Basic requirements in category skills:

Basic requirements in category social competences:
The ability to individually work and perform tasks in the group

Module outcomes

MEK The student who completed the module Types of classes / teaching methods leading to achieving a given outcome of teaching Methods of verifying every mentioned outcome of teaching Relationships with KEK Relationships with PRK
MEK01 K-W11+
K-K01+
P6S-KK
P6S-WK
MEK02 K-K01++
P6S-KK
MEK03 K-U25+
K-K03+
P6S-KO
P6S-KR
P6S-UU
P6S-UW
MEK04 K-K01++
K-K06+
P6S-KK
MEK05 K-K01++
K-K03++
P6S-KK
P6S-KO
P6S-KR
MEK06 K-K01+
P6S-KK
MEK07 K-K02+
P6S-KK
P6S-KR
MEK08 K-K01++
P6S-KK

The syllabus of the module

Sem. TK The content realized in MEK
4 TK01 - C01-C04 MEK01
4 TK02 - C05-C08 MEK01 MEK08
4 TK03 - C09-C12 MEK02 MEK07
4 TK04 - C13-C14 MEK03 MEK08
4 TK05 - C15-C18 MEK02 MEK04
4 TK06 - C19-C24 MEK05
4 TK07 - C25-C30 MEK06 MEK08

The student's effort

The type of classes The work before classes The participation in classes The work after classes
Class (sem. 4) The preparation for a Class: 15.00 hours/sem.
The preparation for a test: 15.00 hours/sem.
contact hours: 30.00 hours/sem.
Finishing/Studying tasks: 5.00 hours/sem.
Advice (sem. 4) The participation in Advice: 2.00 hours/sem.
Credit (sem. 4) The preparation for a Credit: 10.00 hours/sem.

The way of giving the component module grades and the final grade

The type of classes The way of giving the final grade
Class
The final grade

Sample problems

Required during the exam/when receiving the credit
(-)

Realized during classes/laboratories/projects
(-)

Others
(-)

Can a student use any teaching aids during the exam/when receiving the credit : no

The contents of the module are associated with the research profile no