Personal Branding
Some basic information about the module
Cycle of education: 2019/2020
The name of the faculty organization unit: The faculty Mathematics and Applied Physics
The name of the field of study: Mathematics
The area of study: sciences
The profile of studing:
The level of study: first degree study
Type of study: full time
discipline specialities : Applications of Mathematics in Economics
The degree after graduating from university: bachelor's degree
The name of the module department : Department of Marketing
The code of the module: 12656
The module status: chosen for teaching programme
The position in the studies teaching programme: sem: 4 / C30 / 3 ECTS / Z
The language of the lecture: Polish
The name of the coordinator: Beata Zatwarnicka-Madura, DSc, PhD
The aim of studying and bibliography
The main aim of study:
The general information about the module:
Bibliography required to complete the module
| 1 | Leary M. | Wywieranie wrażenia na innych. O sztuce autoprezentacji | Gdańskie Wydawnictwo Psychologiczne. | 2007 |
| 2 | Stępowski R. | Personal branding: praktyczny poziom marki osobistej | Rawa Mazowiecka, Wydawnictwo Roster. | 2017 |
| 3 | Trzeciak S. | Wizerunek publiczny w internecie: kim jesteś w sieci? | Wydawnictwo Helion, Gliwice . | 2015 |
| 1 | Carnegie D. | Jak zdobyć przyjaciół i zjednać sobie ludzi | Wydawnictwo Studio EMKA, Warszawa. | 2015 |
| 2 | Czarkowska Lidia D. (red.) | Coaching jako klucz do wewnętrznej motywacji | Wydawnictwo Poltext, Warszawa. | 2017 |
Basic requirements in category knowledge/skills/social competences
Formal requirements: The student satisfies the formal requirements set out in the study regulations
Basic requirements in category knowledge:
Basic requirements in category skills:
Basic requirements in category social competences: The ability to individually work and perform tasks in the group
Module outcomes
| MEK | The student who completed the module | Types of classes / teaching methods leading to achieving a given outcome of teaching | Methods of verifying every mentioned outcome of teaching | Relationships with KEK | Relationships with PRK |
|---|---|---|---|---|---|
| 01 |
K_W11+ K_K01+ |
P6S_KK P6S_WK |
|||
| 02 |
K_K01++ |
P6S_KK |
|||
| 03 |
K_U25+ K_K03+ |
P6S_KO P6S_KR P6S_UU P6S_UW |
|||
| 04 |
K_K01++ K_K06+ |
P6S_KK |
|||
| 05 |
K_K01++ K_K03++ |
P6S_KK P6S_KO P6S_KR |
|||
| 06 |
K_K01+ |
P6S_KK |
|||
| 07 |
K_K02+ |
P6S_KK P6S_KR |
|||
| 08 |
K_K01++ |
P6S_KK |
Attention: Depending on the epidemic situation, verification of the achieved learning outcomes specified in the study program, in particular credits and examinations at the end of specific classes, can be implemented remotely (real-time meetings).
The syllabus of the module
| Sem. | TK | The content | realized in | MEK |
|---|---|---|---|---|
| 4 | TK01 | - |
C01-C04 | MEK01 |
| 4 | TK02 | - |
C05-C08 | MEK01 MEK08 |
| 4 | TK03 | - |
C09-C12 | MEK02 MEK07 |
| 4 | TK04 | - |
C13-C14 | MEK03 MEK08 |
| 4 | TK05 | - |
C15-C18 | MEK02 MEK04 |
| 4 | TK06 | - |
C19-C24 | MEK05 |
| 4 | TK07 | - |
C25-C30 | MEK06 MEK08 |
The student's effort
| The type of classes | The work before classes | The participation in classes | The work after classes |
|---|---|---|---|
| Class (sem. 4) | The preparation for a Class:
15.00 hours/sem. The preparation for a test: 15.00 hours/sem. |
contact hours:
30.00 hours/sem. |
Finishing/Studying tasks:
5.00 hours/sem. |
| Advice (sem. 4) | The participation in Advice:
2.00 hours/sem. |
||
| Credit (sem. 4) | The preparation for a Credit:
10.00 hours/sem. |
The way of giving the component module grades and the final grade
| The type of classes | The way of giving the final grade |
|---|---|
| Class | |
| The final grade | The final mark is calculated as the average ratings of all forms of activities |
Sample problems
Required during the exam/when receiving the credit
(-)
Realized during classes/laboratories/projects
(-)
Others
(-)
Can a student use any teaching aids during the exam/when receiving the credit : no